Welcome to Sound Ideas Theatre Company and our first major production for 2016, Urinetown!


“Well hello there and welcome to ‘Urinetown! Not the place of course …but the musical!”

Urinetown: The Musical’ is a social and political satire set in a dystopian future where a terrible 20-year drought has crippled the city’s water supplies.

Water is so scarce that the government enforces a ban on all private toilets in an effort to control water consumption, introducing a fee to pee for all!

The oppressed masses huddle in line at the poorest, filthiest urinal in town, Public Amenity #9. With fee increases in the pipeline, the poor rise up under the leadership of the dashing Bobby Strong to fight for the right to make the public amenities free for all to use.

One of the best shows I’ve seen this year. Fabulous!

Inspirational premiere for this wonderfully dark tale.

“…you just have to pee it to believe it!


Welcome to Sound Ideas Theatre Company and our first major production for 2016, Urinetown.

So what is Urinetown? It’s an anti-musical, a musical that pretends to operate on the Rodgers and Hammerstein model – but every rule of the classic “book musical” (Oklahoma, Hello Dolly, Carousel, Wicked) that we all know and love is not just rejected here but actively mocked and we love a challenge!

But Urinetown is not just a show that breaks rules; it’s a show about breaking those rules. If this is a show that means to tear down the R&H model and leave it in rubble, then that must be our charge as well.

Since it’s our job as theatre artists to understand what the authors meant to say and then figure out the clearest way to say that, that means our production must break the rules of musical theatre as well.

We have set this show in the future. A dystopian world that is not our own. There are nods to the world of musical theatre and people speak with a twinge of an American accent but these people do not reside in the same space as us.

Bertolt Brecht once said…

“The world of knowledge takes a crazy turn when teachers themselves are taught to learn.’ This statement rings loud and true in the case of Urinetown and we hope you enjoy the world we have created.”


This show works on so many levels at once – as comedy, as love story, as political theatre, parody, deconstruction.

But the real surprise and joy of Urinetown is that the authors aren’t just smartass comedians; they are also supremely talented theatre writers with something interesting to say about how we tell our stories, how we record our world. Some people may find our approach strange, but our job is to give the audience an adventure. And whatever else it may be, we think our Urinetown will be an adventure.

Daniel Smith

“Urinetown is a hilarious and resonating tale of greed, corruption, love, and revolution in a time when water is worth its weight in gold.”

“A show painfully relevant and relatable in a society so quick to waste. With a fresh score fit to burst with seat-wetting humour, Sound Ideas were proud to present an evening an evening of unforgettable entertainment.”

A troupe of Norfolk’s upcoming and most talented performers present to you the fabulous musical – URINETOWN!

Urinetown is sharp, smart, funny and disturbing. A fabulous and entertaining adventure into the future. This show is an amusing and very enjoyable musical. One of the best shows I’ve seen this year!
Pete, Fabulous Norfolk

If you want to laugh, smile, hear beautiful singing, see amazing costumes, feel entertained, jump with fear and get sprayed with bodily fluids, take a seat on the front row for Urinetown The Musical!

Bridget Daynes

A quirky show unlike anything I have seen before. I just wish I could have come more than once.

Mary White

The inspirational Sound Ideas Company have secured the East Anglian premiere for this wonderfully dark tale with a moral.

It absolutely fizzes throughout, revelling in a postmodern setting with the exuberant company in mixed period costumes. The well-played music is eclectic (jazz and gospel among genres), songs are fiery and punchy and the whole thing is a gigantic parody of musicals, love stories, politics and theatre itself.
David Porter, EDP